Billy Casper Golf has taken over management of The Windham Club in North Windham, Conn., its fifth course in Connecticut.
BCG will provide marketing and operations consultation services, with a primary focus on marketing strategy, planning and overall revenue management. The arrangement will also include staffing and training services designed to enhance member and guest experiences.
Located approximately 30 miles east of Hartford, The Windham Club features an 18-hole golf course, clubhouse, driving range and short-game practice area.
The course opened in 1922 and was a private club until recently. In 2014, new ownership invested in a multi-million dollar renovation to update the classic course design.
“Billy Casper Golf’s hands-on and sophisticated marketing ways are exactly what we need,” said Bob Cusumano, The Windham Club’s owner. “Its data-driven approach is poised to prompt acquisition of new members and guests, and support even better player retention.”